As GCC goes pink this October, AXA will go Pink too, pink in support of the women fighting breast cancer!
In a step set that reinforces its commitment to the community, AXA Gulf – one of the largest non-life international insurers in the GCC had taken the initiative and partnered with different healthcare providers across GCC to launch a breast cancer awareness campaign aiming at educating women of all ages on breast cancer risks and early detection.
The campaign will encounter different outreach activities to fight breast cancer starting with exclusive discounts up to 43% to AXA customers on breast x-ray mammography till end of November at different medical centers and hospitals across GCC. Customers can get their vouchers by clicking here or by visiting AXA shops across the GCC. The campaign will be as well launched in all AXA shops & branches; with the employees ‘Going pink’ and participating actively in raising funds to support breast cancer patients across the region.
The Breast cancer Campaign is part of AXA’s Corporate Responsibility and is integral to the company’s commitment to building better understanding about the health risks faced by individuals and the society.
According to WHO, about 70 percent of breast cancer cases are not reported until they are at a very late stage in Middle East, resulting in a high proportion of women presenting with late-stage disease. However, Dynamic public-private partnerships coupled with meaningful innovation can create a healthcare pipeline that delivers patient-centric, locally tailored solutions to address the health needs of women in the Middle East to fight breast Cancer